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Adoption of E-Commerce and M-Commerce Marketing Practices
Pratap Mandal
Jul 01, 2021
E-commerce has become an important marketing channel with the increasing usage of internet by customers. Companies use both physical intermediaries and online distribution channels for selling their products and services. The...
Published by: IGI Global
Melissa C. Brunkan
Oct 29, 2013
Previous studies have explored the use of real-time visual spectral feedback with adult and teenage singers. The purpose of the present investigation was to examine the perceptions of children (N=54), ages 7 to 13 years...
Published by: Faculty of Education
Critical Factors Influencing the Intention to Adopt m-Government Services by the Elderly
While the elderly population is growing rapidly, acceptance and use of m-government services by them are far below expectation. Previous studies on acceptance and use of m-government services have predominantly focused on...
Published by: IGI Global
Improvement of Segmentation Efficiency in Mammogram Images Using Dual-ROI Method
Mammogram segmentation utilizing multi-region of intrigue is a standout amongst the most rising exploration territory in the medical image analysis. The steps engaged with the research are grouped into two kinds: 1) segmentation...
Published by: IGI Global
Can Perceived Ease of Use Improve M-Commerce Adoption?
In India, e-commerce sector is rising at an enormous pace, but even larger share is in the hands of offline retailers till now. A unique type of consumer behaviour has been seen because of the simple accessibility of the...
Published by: IGI Global
Critical Factors Influencing the Intention to Adopt m-Government Services by the Elderly
While the elderly population is growing rapidly, acceptance and use of m-government services by them are far below expectation. Previous studies on acceptance and use of m-government services have predominantly focused on...
Published by: IGI Global
Influence of Soil Drought Stress on C, N and P Stoichiometry of Tamarix Chinensis Lour. in Yellow River Delta, China
Taking the one-year-old T. chinensis (Tamarix chinensis Lour.) in Yellow River Delta as the study object, the variations of C, N and P stoichiometry in T. chinensis under drought stress was studied using pot experiments. The...
A Model of Semantic-Based Image Retrieval Using C-Tree and Neighbor Graph
The problems of image mining and semantic image retrieval play an important role in many areas of life. In this paper, a semantic-based image retrieval system is proposed that relies on the combination of C-Tree, which was built...
Published by: IGI Global
Laplacian Likelihood-Based Generalized Additive Model for RNA-Seq Analysis of Oral Squamous Cell Carcinoma
The study's objective is to identify the non-linear relationship of differentially expressed genes that vary in terms of the tumour and normal tissue and correct for any variations among the RNA-Seq experiment focused on Oral...
Published by: IGI Global
Applying Horner's Rule to Optimize Lightweight MDS Matrices
This article is concerned with the problem of constructing lightweight MDS matrices. The authors present a new construction of 4 × 4 MDS matrices over GL(F2, m) for any integer m. They give sufficient and necessary conditions to...
Published by: IGI Global
Cloud-Based Access Control Framework for Effective Role Provisioning in Business Application
In the evolution of social networks and big data, secure information sharing is a crucial task. When information is shared between the user and the organization admin, security plays a key role in any business organization in...
Published by: IGI Global
The Effect of Culture on Performance Expectancy, Intention, and Trust in Mobile Payment Adoption
This study aims to investigate the role of culture at an individual level in the context of m-payment adoption. Specifically, it examines the effect of uncertainty avoidance and collectivism based on the Hofstede cultural...
Published by: IGI Global
The Public Sector Cloud Service Procurement in Sweden
This paper investigates the use of cloud services in the public sector and management of information security challenges in the procurement of such services. The findings are based on an exploratory approach that included a...
Published by: IGI Global
Revised Weighted Fuzzy C-Means and Fortified Weiszfeld Hybrid Method for Uncapacitated Multi-Facility Location Problems
In this article, a hybrid method is proposed to solve the uncapacitated planar multi-facility location problems. The new hybrid method consists of a combination of the Revised Weighted Fuzzy C-Means (RWFCM) algorithm proposed by...
Published by: IGI Global
Transforming the Media and Entertainment Industry
Technology is the mast that keeps the flag of the entertainment industry flying high. As technology evolves and the mode and quality of entertainment changes vigorously, India represents one of the Top 5 Entertainment and Media...
Published by: IGI Global
Method in Theology
Philip McShane
Sep 16, 2018
McShane’s Essay, “Method in Theology: From [1 + 1/n]nx to {M (W3)θΦT}4”, takes off from a puzzling piece of a 1954 letter of Lonergan to Fred Crowe, which Crowe and McShane both struggled with, and pushes forward to a more...
Determinants of the Acceptance of Mobile Payment Systems by E-Merchants
To be effectively deployed, a mobile payment (m-payment) system must be provided by e-merchants and accepted by e-consumers. Although the problem of acceptance of m-payment systems by e-consumers has been widely researched...
Published by: IGI Global
Analysis of Factors Affecting Intent to Use Mobile Commerce Services in India
India seems to lead the shift from e-commerce to mobile commerce adoption. Apps and mobile websites are offered in various areas of health, travel, shopping, ticketing, and lifestyle, promising enormous opportunities for...
Published by: IGI Global
Intelligent Multiparameter Fiber-Optic Sensing for Ocean Observation
Qiying Chen, Liqiu Men
Aug 08, 2014
With the increasing needs for the protection of marine and fresh water environment, there is surging demand for effective technologies to monitor different environmental parameters. Among different new technologies, fiber-optic...
Brain Tumour Segmentation in FLAIR MRI Using Sliding Window Texture Feature Extraction Followed by Fuzzy C-Means Clustering
In this paper, a hybrid approach using sliding window mechanism followed by fuzzy c means clustering is proposed for the automated brain tumour extraction. The proposed method consists three phases. The first phase is used for...
Published by: IGI Global
Impact of Mobile Banking Application Interactivity on Consumer Engagement
Amit Shankar
Dec 13, 2021
The study aims to examine the impact of mobile banking (m-banking) application interactivity on consumer engagement. The study also analyses the moderation effects of perceived security concerns, consumer innovativeness, and...
Published by: IGI Global
Fostering Financial Inclusion in a Developing Country
Financial inclusion is a vital development priority for countries worldwide. Mobile wallet (m-wallet) is considered as a disruptive payment method that will substitute the traditional physical wallet to achieve the so-called...
Published by: IGI Global
Extended Single-Iteration Fuzzy C-Means, and Gustafson-Kessel Algorithms for Medium-Sized (106) Multisource Weber Problem
An uncapacitated multisource Weber problem involves finding facility locations for known customers. When this problem is restated as finding locations for additional new facilities, while keeping the current facilities, a new...
Published by: IGI Global
Factors Affect the Sorption and Degradation of and Rostenedione in Three Typical Agricultural Soils From Different Regions
Androstenedione is a natural steroid hormone and endocrine disruptor. Batch and laboratory microcosm experiments and studies were conducted to investigate its adsorption and degradation in three soils. The Freundlichparameter Kf...
Published by: IGI Global

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